Sales Channel & Market Expansion Consulting
Find What's Next.Build What's Needed.
Shin Wells Partners helps technology companies enter new markets, build high-performing sales organizations, and develop the channels that turn opportunity into scalable revenue.
Who We Are
Strategy Built for Execution.
Shin Wells Partners is an executive growth consulting firm built by operators who have carried the number, negotiated the distributor agreement, and launched the partner program.
We work with technology companies at the point where ambition meets operating reality — a new market that needs a real entry plan, a sales organization that has outgrown its structure, or a channel that needs to be designed rather than improvised.
Our work does not end with a recommendation. We build the structures, programs, and operating discipline that make the strategy hold once it meets the market.
Capabilities
Three practices, one commercial outcome.
- 01
Market Expansion
Identify where to compete, how to win, and the go-to-market model required to successfully enter new markets, customer segments, and verticals.
Explore - 02
Sales Organization Development
Build the structure, processes, talent model, compensation, enablement, and operating cadence required for high-performing sales organizations.
Explore - 03
Channel Development
Design and activate indirect sales ecosystems across distributors, resellers, MSPs, systems integrators, strategic partners, and other routes to market.
Explore
Why Shin Wells
Experience earned where the revenue is won.
Operators, not observers
Six decades of combined experience across AT&T, T-Mobile, Samsung Electronics, and Samsung SDS — built inside the organizations, not adjacent to them.
Built, not just advised
We have founded product businesses, stood up partner programs, and negotiated the distribution agreements that carried them to market.
Strategy that survives contact
Every recommendation comes with the coverage model, economics, and operating cadence required to run it after we leave the room.
Leadership
Two operators. Sixty years of building technology businesses.
Jae Shin
Co-Founder & Managing Partner
30-year technology executive with senior leadership experience including AT&T, Samsung Electronics, and Samsung SDS.
Earl Wells
Co-Founder & Managing Partner
30-year technology sales and channel executive with leadership experience including T-Mobile and Samsung Electronics.
Turn Your Next Growth Opportunity Into a Scalable Business.
Tell us where growth is stalling — a market, a sales organization, or a channel — and we will tell you what it takes to build the engine for it.